so, you’ve seen those goofy pound-sign-looking tags at the ends of social media posts, but you never quite understood their purpose or how people come up with them, or even why. is there really a purpose to them, or are they there to call out the “subject” of the post?
perhaps, a little of both.
formerly introduced as the ‘pound sign’ to generations prior to millennials, the ‘hashtag’ was introduced into the social media world in 2007 as a way of connecting posts on twitter. fast-forward 14 years and that hashtag, still used for the exact same purpose, is hanging on, and now can be found on all social media channels. whoever created that idea must have been a genius, right?
right.
the hashtag is used today on facebook, twitter, instagram, tik tok, pinterest, and most blog sites, just to name a few. the purpose of them is to connect your idea to other similar content. using a common hashtag will link your post to thousands of others with that same hashtag.
so you ask, what is the purpose of that?
to bring more eyes to your content. social media users can search for content based on hashtags, and, by selecting a commonly used hashtag, you increase the chances of your posts being seen by a relevant audience.
but, what if i want my own hashtag?
make your own! branding your business or even an event or campaign that your business is promoting with your own unique hashtag, like ours, #jaclynmichelleadvertising brings all of your posts to one place. additionally, users can #hashtag your business with your unique #hashtag to help promote your business to your audience, and even their own followers. by tagging your unique hashtag, their followers can explore your content more thoroughly. plus, customer photos always resonate with the followers of a business, so, seeing posts from happy customers is a win-win for you.
want to learn more about hashtags, tagging, and how social media could truly benefit your brand? contact us and we’ll give you the rundown!