jaclynmichelleadvertising

Marketing Industry Terms Explained

If you are a small business owner, chances are, you’re an expert in your field, but not necessarily the Marketing field. And that is ok! Afterall, you cannot be an expert at everything. When trying to market your business, you likely hear a ton of different terms like “digital marketing”, “conversions”, and “cost per click”.Continue reading “Marketing Industry Terms Explained”

#hashtag – it’s more than just a pound sign

so, you’ve seen those goofy pound-sign-looking tags at the ends of social media posts, but you never quite understood their purpose or how people come up with them, or even why. is there really a purpose to them, or are they there to call out the “subject” of the post? perhaps, a little of both.Continue reading “#hashtag – it’s more than just a pound sign”

facebook is standing up for small businesses amid apple’s newly implemented ios 14 privacy restrictions

if you’re a business owner, and you’ve recently heard about an update to apple’s privacy policy that requires users to opt-in to allow tracking of their behavior, you might be weary of how this may affect your business. apple, recently rolled out their newest operating platform, ios 14. as users upgrade their software, they willContinue reading “facebook is standing up for small businesses amid apple’s newly implemented ios 14 privacy restrictions”

facebook’s algorithm: is your post reach doomed?

if you’re a small business owner, and you’ve posted to your business’ facebook page in the past, you may have noticed a notification under each post with how many people your post reached. some of your posts have may more than 100, some may have less than 20. knowing your business page has a fewContinue reading “facebook’s algorithm: is your post reach doomed?”

help your customers find you.

utilize social media the right way in 2021. at the close of 2020, in the united states alone, there were approximately 31.7 billion* registered small businesses. of those businesses, only 40% utilized social media to promote or market their services. consider that statistic. less than half of all small businesses in america use social mediaContinue reading “help your customers find you.”

it is estimated that 97% of consumers learn about local businesses online.* think about that for a moment. in a pool of 100 strangers that you’ve never met, 97 of them learned about your business over the internet. maybe they happened to ask for a recommendation on facebook and a good friend of yours taggedContinue reading

so, marketing isn’t your thing. that’s ok. it’s ours. the marketing world has changed tremendously over the last few decades. the message itself and the vehicles that carry it have had to change in identity, more times than we can count. so, as a small business, how do you keep up with the trends? that’sContinue reading