Marketing Industry Terms Explained

If you are a small business owner, chances are, you’re an expert in your field, but not necessarily the Marketing field. And that is ok! Afterall, you cannot be an expert at everything. When trying to market your business, you likely hear a ton of different terms like “digital marketing”, “conversions”, and “cost per click”.Continue reading “Marketing Industry Terms Explained”

facebook is standing up for small businesses amid apple’s newly implemented ios 14 privacy restrictions

if you’re a business owner, and you’ve recently heard about an update to apple’s privacy policy that requires users to opt-in to allow tracking of their behavior, you might be weary of how this may affect your business. apple, recently rolled out their newest operating platform, ios 14. as users upgrade their software, they willContinue reading “facebook is standing up for small businesses amid apple’s newly implemented ios 14 privacy restrictions”

help your customers find you.

utilize social media the right way in 2021. at the close of 2020, in the united states alone, there were approximately 31.7 billion* registered small businesses. of those businesses, only 40% utilized social media to promote or market their services. consider that statistic. less than half of all small businesses in america use social mediaContinue reading “help your customers find you.”