between all of the different social media channels, podcasts and live videos, you may wonder, do blogs even still exist? and are they worth writing anymore?
they do still exist, and they’re important!
by definition, a blog is a website or web page that is updated regularly by an individual or a group of people about a subject or series of subjects of interest to the author. you may think, ok, as a company, we update our social media sites all the time, and, we update our website content pretty regularly with new products and services. so, doesn’t that constitute as a blog?
not exactly. a blog is more-or-less an online journal, focused around a particular theme or series of themes, created by a group of experts or an individual who has knowledge on the topic that they choose to blog about. a blog can be utilized in many different ways, including video blogging, or, “vlogging” (but that’s a topic for another blog).
so you think, we’re already expressing our point of view and opinion on our social media sites. so, aside from expressing a point of view about a particular subject, what else are businesses using blogs for?
search engine optimization.
including local-terms (like the city your business is in, and areas that your business provides services to), industry terms that your customers may search for and advice articles (like how-to’s or lists) are all wonderful (and very cost-efficient) ways to help your business’ website rank on the top search engine sites.
having a blog linked to your website with articles added regularly that include relevant information to what customers are typically searching for will increase your website’s visibility, without having to spend a dime!
are you ready to start adding blogging into your monthly marketing strategy? we can help. contact our team, today!